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6 tips on how you can increase your webshop’s revenue  

As inflation continues to impact the economy, many businesses need help to maintain their revenue streams. For webshop owners, this means finding new ways to boost sales and increase the average order value of each customer transaction has become an even bigger topic this year. 

One approach that has proven effective is the use of personalized and related products on the thank you page of a webshop. By showcasing products that complement the customer’s purchase and align with their interests, you can encourage customers to make additional purchases, increasing their AOV and overall revenue. In this blog post, we’ll explore how personalization and related products can help you overcome challenges and increase your sales – so your revenue stream increases. 

First, your webshop must provide customers with a seamless and user-friendly shopping experience. To achieve this, you need the right tools to manage your transactions and optimize your webshop. And that is where Swiipe – and our partner, Clerk.io – comes in. Using these two Danish startups together can take your webshop to the next level and provide your customers with exceptional value. 

The following blog post will outline where in your webshop you should optimize and what effect it is anticipated to have on your revenue stream. 

1. Easy and clear purchase flow

Customers need to have a clear overview of products without being overwhelmed by choices, which could lead to the customer choosing not to purchase from a webshop. The flow should motivate and guide the customer toward the checkout without additional, redundant steps. However, if you decide to showcase related products to the customer, make sure that data is used to optimize the product recommendations and search functionality – which you easily can do by implementing Clerk.io’s services. Personalizing your webshop for each customer can increase engagement and drive more sales.

2. A secure and accepting payment provider:

Many customers have grown used to paying with their preferred payment method, meaning your webshop should offer some of the most popular payment methods to accommodate this need. Data from Dansk Erhverv shows that the preferred payment methods in Denmark are the mobile app MobilePay and card payments, from which VISA/Mastercard is continuously the most used. By using Swiipe as your payment provider, you are ensured that your customer’s payment information is kept safe while making it easier for your customers to complete their purchases with an embedded payment window, leading to increased sales on your webshop.

3. Use all touchpoints in your customer’s purchase journey:

With the Swiipe & Clerk.io partnership, it has been made possible for you to show personalized and related products to your customers on the thank you page and in the order confirmation email. This brand-new channel for additional sales enables you to increase your AOV and revenue without adding friction to the shopping experience.  

The Swiipe technology allows your customers to keep shopping even after their initial purchase is completed. Instead, the following purchases are made even easier, as all information is already entered – and the timing of the additional purchases makes it easy for you to pack all products in one package – so it is a win-win for you and your customer. 

4. Save time and resources:

Swiipe Payments and Clerk.io are easy to use and integrate with your existing e-commerce platform. This saves you time and resources, allowing you to focus on other aspects of your business – while we focus on generating as much revenue for you as possible.

5. Create a revenue stream from your customers’ returns:

By offering a flow for returns which makes it easy for customers to repurchase the items that they purchased in other varieties, you can change the return process to a revenue stream. By using recommended products in the return flow, it is also possible to create additional sales from the returns. With Swiipe Return-sell this is possible, as the service uses Clerk.io’ metrics which ensures that customers are shown the most relevant products in their re-purchase journey.

6. Stay ahead of the competition:

By using innovative technologies like Swiipe Payments and Clerk.io, you can stay ahead of the competition and provide your customers with a cutting-edge shopping experience. This can help you attract new customers while keeping existing ones, which will have an even better experience when returning to the webshop due to Swiipe’s One-Click Buy experience, where customers’ information is prefilled next time, they visit a webshop that uses Swiipe’s payment services.

You can increase customer satisfaction and loyalty by providing a seamless and personalized shopping experience. Swiipe Payments and Clerk.io help you achieve this by streamlining the payment process and providing personalized recommendations in traditional and untraditional channels. 

Using Swiipe Payments and Clerk.io on your webshop, you can provide your customers with exceptional value and take your e-commerce platform to the next level. With secure payments, personalized recommendations, and the use of all touchpoints in the customer journey, you can drive more sales, increase your revenue stream, and stay ahead of the competition.